SMART BUSINESS SERIES - VISION, NOT COMPETITION.

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Posted on 05, September 2016 10:18:01 in the category SMART BUSINESS SERIES
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SMART BUSINESS SERIES - VISION, NOT COMPETITION.


Many businesses today keep spending scarce resources unnecessarily in a bid to grow their business and dominate the market. When you spend on your business, why do you spend? Are you spending in reaction to competition or spending in line with your business vision and purpose?

Every business must have a vision, a purpose, an ambition and a destination. Your business must be controlled and directed by you not your competitors. Your competitors have indirectly taken over the management of your business if all you keep doing is reacting to what they are doing in the market and with the customer. Yes, it is wise to pay attention to what your competitors are doing and if it’s worth emulating, you give it a shot as well. But to subjugate your own business vision, mission, strategy and agenda in a bid to respond to competition in the market place will amount to wasting of resources and confusion. Not only would you eventually become confused, your team would become confused and your customers would become confused as well.

What’s your own vision as a business owner, where are you now? Where are you headed? How do you intend to get there? These are critical questions you should be investing more of your resources on to grow and not spending in response or reaction to competitor’s various activities. Competitive watch is good, but don’t lose your watch and vision in business because of competition.

 

Please take charge of your business.

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