SMART BUSINESS SERIES - YOUR BUSINESS MUST HAVE A PURPOSE

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Posted on 11, July 2016 11:05:00 in the category SMART BUSINESS SERIES
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SMART BUSINESS SERIES - YOUR BUSINESS MUST HAVE A PURPOSE


A popular basis for starting a business especially in Africa is for income and survival reasons. We go into business to stay alive and be able to pay our bills. A century ago, this may have been a good reason to start a business but in today's world, there is more to business than just making ends meet. The world today has become a very exciting and complex system. If your sole motive for starting any business is just to pay bills you'll soon run out of business.

Global interactive and relationship methods have changed remarkably such that anyone can access any product in the world and pay for it immediately especially online. Competition therefore is not just about the shop next door, it has become global.

Which implies your ability to start, grow and manage your business successfully is beyond just supplying goods and services, it's about satisfying your customers and keeping them loyal to you and your brand – giving them no reason to shift to competitors either home or abroad. Hence superior products, superior performance, superior customer service and innovation has become critical to business survival.

Dear friend, change your mind set about business, change your attitude to business, the business world is changing, you need to change too to stay in business, operate locally but think global, that's the winning way in today's business world.

Please take charge of your business.

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