STRATEGIZING FOR IRRESISTABILITY

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Posted on 11, September 2014 17:18:10 in the category WINNING STRATEGIES
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LastModified: 11, September 2014 17:23:54

STRATEGIZING FOR IRRESISTABILITY


Why are you in business? What is the purpose of your business? Do you have a quality strategy in place to keep customers coming back? Do you know who your customers are? These are some important questions to ask when evaluating your overall strategy.

Many people think that the purpose of a business is simply to make a profit, but this is not the case. All the efforts of a successful business are aimed at creating customers in some way. Profits are the result of creating and keeping customers in a cost-effective way over time.

The cost of creating customers initially is very high. The cost of keeping them is far lower than the cost of creating them in the first place. If you study the companies that are the most efficient at marketing, you will find that their strategies are all aimed at creating customers and then holding onto them.

Excellence as Irresistibility Strategy

Perhaps the most profitable strategy is that of developing your products or services to a high level of quality. Excellence is the most powerful and effective of all marketing strategies.

90 percent of your business success will be determined by the quality of what you produce in the first place. People will always buy from a quality supplier, pay higher prices, and return over and over again to a company that provides them with high quality goods and services.

Perhaps the best definition of a brand, which is your reputation in the marketplace, is “the promises you make and the promises you keep.” Your quality rating is determined by what percentage of the time your product or service delivers on the promises you made to attract your customer to buy in the first place.

There is another critical factor in business irresistibility, and that has to do with relationships. More and more today we are finding that it is the quality of business relationships that determines whether or not we create and keep a substantial number of customers.

When people purchase something, what percent is logical and what percent is emotional? People are 100 percent emotional. They decide emotionally and then they justify logically. It is how they feel, and especially how they believe they will feel after the purchase that determines whether they make the purchase at all.

Today, your goal is to identify your target market, your ideal or perfect customer, and then think of something to offer that customer, something unique and excellent that no other competitor can offer.

This enables you to create the irresistibility that allows you to sell more, and often at higher prices than your competition. Irresistibility is the key to making you the first choice in your market for that particular type and description of customer.

No effort exists in isolation. It always exists in comparison with what else is available to the same customer for the same amount of money. There will always be competition. Write down what will make you and your strategies unique.

To be irresistible you must be continually focusing on your customer and on what they want today and also on what they will want tomorrow, while keeping your eye on your competitor and being aware of what your competitor is doing, or is likely to do, to attract the same customer.

Comments
Firstname Lastname    24, October 2014 07:14:38
Oluwakemi AMAO    30, October 2014 09:49:33

I am glad i listened to Muyiwa Afolabi this morning at 6.30 am on cool FM. I am also enriched by the encouraging words i have read now on STRATEGIZING FOR IRRESISTIBILITY. I am better this morning and i feel good about that. Keep up the great work!

Togbe emmanuel Y    10, November 2014 20:55:09

sir, you are doing an interesting work in so many peoples life especially in my life. am so grateful for being part of this platform. is only God that we will reward you.

Atunde Daniel    20, March 2015 19:28:09

I can see pure sense on wat u wrote n am bn blessed wt ur write-up Sir. Am hopin in God to be greater dan u by d grace of God bt der is no how, i will keep referin to u bcos av learnt alot frm u.Tnk God 4 ur life Sir n at d same time, am opportune to meet wt u online today since dis while av bn eaga to do so.U ar a product to dis Nation n i wnt u to knw dat u ar raise young men n women to discova der mission n vision. may d Lord be wt u.

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