TODAY ON OWN YOUR OWN - NO IS NOT PERMANENT

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Posted on 11, July 2016 09:18:37 in the category START-UP
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TODAY ON OWN YOUR OWN - NO IS NOT PERMANENT


A couple of years ago I was in the office of a former colleague back in the days of paid employment. He looked at me and began to commend me and congratulate me on how much progress I've made and how much success I've recorded after I exited paid employment to establish my own  company.

He looked at me and said to me, Muyiwa you've tried, you've done very well and sincerely I wish I were in your shoes but I can never do what you did. I was a bit surprised and I asked him why and he said to me, he couldn't stand rejection. He could not imagine going from office to office, from place to place begging people for business, patronage or contracts. He couldn't stand the experience of been kept waiting for hours just to see someone he's probably older than so as to present a proposal and eventually be turned down.

He said specifically, I have pride, I'd rather be the one turning down the proposals of people than be the one experiencing rejection and disdain.

I looked at him and smiled, I didn't give him any response. In my mind I thought to myself, you don't have pride, you lack self-esteem.

The reason many of us have refused to venture into self-employment today or can't grow our business is because we lack self-esteem. When as an individual you can't handle rejection, it is an indication you have low self-esteem.

Let's think about it, why should you be upset or disappointed because someone told you no? Why should you take it personal because someone does not want what you have?

Why should it hurt you if someone prefers someone else or some other offer to yours? Why should it trigger negative emotions? Of course it goes beyond the person saying no to you, it actually goes beyond the proposal or the business; it's actually about how you see yourself and your self-concept.

Saying NO to what you do not want is an individual right. Everyone has the right to say NO. No one should force anyone to accept what he or she does not want. If no one forces you to accept what you do not want, then you do not have the right to be upset or offended by another person saying NO to you or your offer. This means rejection is a natural part of our lives as mankind.

If as an individual you are sensitive to rejection, I'm afraid this will limit your business growth potential.

Many times when people turn down your proposal, your offer or product, it really has nothing to do with you as a person. They actually have nothing against you as a person. Probably what you are offering is not on strategy for them, is not in their plan, or they even don't have funds or financial provision to support it.

At times it may even be you; your proposal quality, packaging and presentation. It may even be a matter of your capacity, your excellence or your cost.

When you suffer rejection, truth is it has nothing to do with you as a person, it has something to do only with the package you're presenting.

The best reaction to rejection is to take a second look at your product, your presentation, your quality, your price and your timing. Try and identify where the problem is, fix it and re-present to the same potential buyer or a new buyer entirely and it would surprise you, this re-presentation may just do it for you.

A common experience many people hate in life and of course in business is rejection. We hate to be rejected and turned down. We can't handle a situation where we've invested so much time and energy putting together a brilliant proposal, idea or offer – with a high level of confidence that the prospect or customer would appreciate it and buy, only for the customer to undervalue it and in fact reject it.

I know this can be quite discouraging sometimes, but as an ambitious business man with great self-esteem you should of course know that rejection is all part of the game. As a good business man, you should develop a tough skin to rejection. If you allow it get to you, it will indeed affect your subsequent level of confidence when you want to make another sale or pitch for another business.

Truth is when you present a great idea and product and it's turned down, never assume it was about you or your product was really bad or presentation was not good enough. There are several other reasons why you can get ‘NO' for an answer from customers and clients.

Dear friend, starting and managing your own business is a thing of pride. It's an indication you are bold, courageous and ambitious in life. It means you have a dream and you're willing to chase and fulfil your dreams.

Don't let rejection get to you, remain focused on your multi billion naira empire. When you eventually become big, all the people rejecting you today will crave for your attention, want to take selfies with you and ask for your autograph.

 Dear friend, ‘NO' is not never, ‘NO' is not permanent, it could mean it's not yet time. Don't take rejection personal. Repackage every product and idea and always re-present it. A ‘NO' today can become a big ‘YES' tomorrow. Don't be emotional, be objective in business.

‘NO' is never permanent, don't take it personal.

 

Comments
Deborah fakunle     25, July 2016 22:16:22

Great 

Deborah fakunle     25, July 2016 22:16:23

Great 

Hyacinth    07, December 2016 19:51:54

This is a wonderful piece. NO is not never & NO is not permanent. sir, you are a precious gift to mankind especially Nigerians. l wish more people understand this so when one says NO to them, they don't think that their own is finished.

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